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The Top 12 Must-Have Digital Marketing Apps in 2021

  • June 27, 2021

    Is it possible to run your entire business via your phone? In 2021, it’s not just possible, it’s actually easier.To get more news about App Optimization, you can visit official website.

    Even though mobile technology has drastically improved, most businesses owners today still depend on desktop or laptop computers for a lot of their day to day tasks.

    Over the past decade, technology has come a long way. With all the changes that have happened in the world during the past year due to Covid-19, there has been a massive increase in online activity.

    The phones we hold in our hands today are actually mini computers. And the way that most people enjoy using them is via apps. Apps (short for applications) are purpose-built pieces of software that help make life easier or entertain us in some way.But one aspect of business that is becoming possible to manage via mobile devices is marketing. Because consumers spend so much time on their phones today, it makes sense that digital marketing apps would start to migrate there as well.

    Trying to manage mobile content from a desktop can actually be cumbersome in some situations, not to mention inconvenient. A lot of marketing content is becoming more in-the-moment and even low production content can go viral today.

    For business owners and entrepreneurs, there are thousands of cool apps to make your work life easier. But which are worth using? Here is our list of the Top 12 marketing apps for 2021.
    1) Buffer
    Buffer is one of the most well known social scheduling apps. Its main function is to schedule updates to multiple accounts on Twitter, Facebook, LinkedIn, Instagram and Pinterest. The app also allows follow-up with statistics on how each post performed. The newest version of the iOS app even allows for sharing and scheduling from inside other popular apps like Safari. Buffer currently offers a free subscription and four competitively priced plans: Pro ($15/month), Small Business ($99/month), Medium Business ($199/month), and Large Business ($399/month).
    2) Hootsuite
    Hootsuite is another social media management tool that allows you to schedule posts to Twitter, Facebook, Instagram, LinkedIn, and Youtube. While more expensive than Buffer it gives you more ability to plan at every plan level. Currently, Hootsuite’s free plan allows users to manage up to three social accounts, and schedule up to 30 posts at a time. Payment plans start at $25 per month and allow you to add team members, schedule more posts, and manage additional accounts.
    3) Facebook Pages Manager
    Today Facebook is a huge monolith of content. However, with Facebook Groups, Facebook Marketplace, Facebook Watch, and the regular news feed all taking up space, it’s almost impossible to figure out how to keep on top of your Facebook business page. The Facebook Pages Manager app allows you to streamline most activities that are part of managing a Facebook page. These can include posting, commenting, and liking, and also replying to private messages. You can handle page management controls via this Facebook app, change details, images, and even track statistics. Best of all the app is totally free to use.
    4) Facebook Ads Manager
    If you run ads for Facebook or Instagram, this marketing app assists with running Facebook or Instagram advertising campaigns from your phone. Stay on top of your campaigns, edit schedules and budgets, easily create and track Facebook ads, and receive notifications all in the palm of your hand. No matter where you are, this app will help you stay on top of your ad spend and your campaign success. Just like the pages app, the Facebook Ads Manager App is free.
    5) Later
    Originally launched as Latergramme, the Later app allows you to schedule and publish posts for Instagram at your own convenience. One of the most frustrating things about Instagram is the inability to post at a later time. Later takes away this problem by allowing you to post later (hence the name). Another great tool is the ability to manage multiple Instagram accounts in one place, You can source images from a library or even from Dropbox and Google. Analytics is easy as well with reports on user activity and hashtags. The Later app is free with limited use, and paid plans range from $9/month for a single account, up to $49/month for multiple user accounts.